Accessibility as Corporate Strategy

Startups can offer corporations a range of solutions, from niche technologies that tackle industry-specific challenges to more agnostic solutions that address broader operational needs, such as increasing accessibility. According to Coherent Market Insights, the global assistive technology market is projected to grow at a CAGR of 5%, surpassing USD 32 billion by 2030. This reflects a growing recognition by corporations across sectors that accessibility is not just a social imperative but a strategic investment. Hyundai Motor Group and their innovation arm, Hyundai Cradle, embody this shift, actively investing in technologies that enhance accessibility as a core component of their corporate strategy.

One of Hyundai Cradles strategic partnerships is with an Israeli startup that we at Axis Innovation know well and proudly hosted at one of our conferences. Founded in 2019, this startup offers an easily integrated platform that enhances accessibility through “real-time, contextually accurate, and visually engaging sign language translation.” Their proprietary technology stands out as a revolutionary, emotionally intelligent generative AI platform that also helps corporations to expand their customer base by more effectively serving the deaf and hard of hearing community. As part of our partner network, Axis Innovation facilitated their participation in the South Summit Korea 2024 conference and startup competition. Not only did they win the award for Most Sustainable Startup, they also solidified their partnership with Hyundai Cradle.

By embracing the strategic benefits of investing in accessibility, corporations across industries can strengthen their competitive edge, access new markets, and build more inclusive solutions that better serve forward-looking audiences. Axis Innovation’s extensive network of startups, including the one featured here, can help with this imperative. For more information, we invite you to reach out to darina@axisinnovation.com.